Fiji Rugby And Burger King Join Forces To Ignite Passion On And Off The Field

Fiji Rugby is proud to announce an exciting and mutually
beneficial partnership with Burger King, one of the world’s leading fast-food chains. This
collaboration marks the union of two powerhouse entities, each dedicated to excellence
in their respective fields.
Fiji Rugby, known for its rich heritage and stellar performances on the global rugby
stage, has joined forces with Burger King, a brand synonymous with innovation, quality
and a commitment to customer satisfaction. This partnership extends beyond the
traditional realms of sports sponsorship, aiming to foster a deeper connection with fans,
communities, and aspiring athletes.
Under this new partnership, Burger King will be the official and exclusive Quick Service
Restaurant for all Fiji Rugby tournaments and events involving any Fiji Rugby Team
under the control of the Fiji Rugby Union.
Commenting on the partnership, Simione Valenitabua, Fiji Rugby Administrator, said,
“We are thrilled to welcome Burger King as our official partner. This collaboration
signifies a shared commitment to excellence, both on and off the rugby field. Together,
we aim to aspire and engage fans in new and exciting ways, while making a positive
impact on the communities we serve.”
Kavinesh Reddy, Manager of Burger King, added, “In Fiji, Rugby is more than just a
sport; it is a source of national pride and “mana!”. We aim to make every Fijian proud as
we continue to support Fiji Rugby on its journey. The passion and love for rugby runs
deep in the hearts of every Fijian, and we want to contribute to that collective sense of
pride and joy. The partnership goes beyond traditional sponsorships, aligning our
brands in a mission to make a meaningful difference in the lives of our customers and
communities.”
The partnership will see the creation of dynamic and innovative marketing campaigns
that celebrates the shared values of both Fiji Rugby and Burger King. Expect to see
exciting collaborations, promotions, and events that capture the essence of passion,
teamwork, and dedication.